![]() TechCrunch reports that Amazon is using the beta ad product already in some of its shows, including Bosch: Legacy, Bosch, Reacher, Leverage: Redemption and Tom Clancy's Jack Ryan. There is also the chance that other changes are made to video streams without the viewer even knowing about them. Amazon is in a prime position, as it already has lots of information about its customers thanks to its shopping site and other services. Streaming giants such as Amazon may use it to display targeted ads to each individual viewer. Virtual Product Placement ads are not targeting individual viewers currently, but future iterations of the technology may allow just that. The new technology allows advertisers to decide on placements after production. Up until now, the decision to advertise certain products in a movie or TV show had to be made during filming. Sometimes, product placements are easily spotted by viewers, while at other times, it is more subtle. Product placement is a billion Dollar business. ![]()
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